Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web - The Official Microsoft Blog (2024)

To empower people to unlock the joy of discovery, feel the wonder of creation and better harness the world’s knowledge, today we’re improving how the world benefits from the web by reinventing the tools billions of people use every day, the search engine and the browser.

Today, we’re launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.

“AI will fundamentally change every software category, starting with the largest category of all – search,” said Satya Nadella, Chairman and CEO, Microsoft. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”

There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short.

The new Bing and Edge – Your copilot for the web

We have brought together search, browsing and chat into one unified experience you can invoke from anywhere on the web, delivering:

  • Better search. The new Bing gives you an improved version of the familiar search experience, providing more relevant results for simple things like sports scores, stock prices and weather, along with a new sidebar that shows more comprehensive answers if you want them.
  • Complete answers. Bing reviews results from across the web to find and summarize the answer you’re looking for. For example, you can get detailed instructions for how to substitute eggs for another ingredient in a cake you are baking right in that moment, without scrolling through multiple results.
  • A new chat experience. For more complex searches – such as for planning a detailed trip itinerary or researching what TV to buy – the new Bing offers new, interactive chat. The chat experience empowers you to refine your search until you get the complete answer you are looking for by asking for more details, clarity and ideas – with links available so you can immediately act on your decisions.
  • A creative spark. There are times when you need more than an answer – you need inspiration. The new Bing can generate the content to help you. It can help you write an email, create a 5-day itinerary for a dream vacation to Hawaii, with links to book your travel and accommodations, prep for a job interview or create a quiz for trivia night. The new Bing also cites all its sources, so you’re able to see links to the web content it references.
  • New Microsoft Edge experience. We’ve updated the Edge browser with new AI capabilities and a new look, and we’ve added two new functionalities: Chat and compose. With the Edge Sidebar, you can ask for a summary of a lengthy financial report to get the key takeaways – and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table. You can also ask Edge to help you compose content, such as a LinkedIn post, by giving it a few prompts to get you started. After that, you can ask it to help you update the tone, format and length of the post. Edge can understand the web page you’re on and adapts accordingly.

With the new Bing, exploring the web isn’t just easier, it’s also more fun. Ask it things like:

My anniversary is coming up in September, help me plan a trip somewhere fun in Europe, leaving from London.

Will the Ikea Klippan loveseat fit into my 2019 Honda Odyssey?

I like electronic music and want to go to my first festival this year. Do you have any recommendations or tips for me?

Reinventing search with AI

The new Bing experience is a culmination of four technical breakthroughs:

  • Next-generation OpenAI model. We’re excited to announce the new Bing is running on a new, next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search. It takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate and more capable.
  • Microsoft Prometheus model. We have developed a proprietary way of working with the OpenAI model that allows us to best leverage its power. We call this collection of capabilities and techniques the Prometheus model. This combination gives you more relevant, timely and targeted results, with improved safety.
  • Applying AI to core search algorithm. We’ve also applied the AI model to our core Bing search ranking engine, which led to the largest jump in relevance in two decades. With this AI model, even basic search queries are more accurate and more relevant.
  • New user experience. We’re reimagining how you interact with search, browser and chat by pulling them into a unified experience. This will unlock a completely new way to interact with the web.

These groundbreaking new search experiences are possible because Microsoft has committed to building Azure into an AI supercomputer for the world, and OpenAI has used this infrastructure to train the breakthrough models that are now being optimized for Bing.

Microsoft and OpenAI – innovating together, responsibly

Together with OpenAI, we’ve also been intentional in implementing safeguards to defend against harmful content. Our teams are working to address issues such as misinformation and disinformation, content blocking, data safety and preventing the promotion of harmful or discriminatory content in line with our AI principles.

The work we are doing with OpenAI builds on our company’s yearslong effort to ensure that our AI systems are responsible by design. We will continue to apply the full strength of our responsible AI ecosystem – including researchers, engineers and policy experts – to develop new approaches to mitigate risk.

Live today in limited preview, expanding to millions soon

The new Bing is available today in a limited preview on desktop, and everyone can visit today to try sample queries and sign up for the waitlist. We’re going to scale the preview to millions in the coming weeks. A mobile experience will also be in preview soon.

We’re excited to put the new Bing and Edge into the real world to get the critical feedback required to improve our models as we scale.

Related links:

Amy Hood, Microsoft executive vice president and chief financial officer, will host a conference call with investors at 2:30 p.m. PT.

Brad Smith, Microsoft vice chair and president: Meeting the moment: advancing the future through responsible AI

Learn more about advertising on the new Bing

More information about the announcement

Tags: AI, Bing, Microsoft Edge

Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web - The Official Microsoft Blog (2024)


How to access Microsoft Copilot? ›

Use Microsoft Copilot at or in the Microsoft 365 (Office) app
  1. Go to in your browser (Microsoft Edge, Google Chrome, or Apple Safari). ...
  2. Sign in using your work or school account for Microsoft 365.
  3. In the navigation pane on the left side of the screen, select Copilot .

How do I get Bing AI on Microsoft Edge? ›

Accessing Bing AI Chat

Once you've got Microsoft Edge open, go to, and you'll have a couple of options to access Bing Chat. You can click Chat at the top left of the screen, click the Bing logo on the right sidebar, or even click Try It or Learn More below the search bar.

What is Bing's new AI search feature? ›

AI-enhanced search for better results

Bing's search feature offers more useful results than ever by providing additional information, tools, and widgets to accompany every search. When you're looking up, say, a town to visit, you'll see a list of the most relevant websites on the search page, but that's not all.

Is Microsoft Copilot free? ›

Copilot helps you find the right information, create unique content, and get things done faster. To use the free version of Copilot, visit

Can I use Microsoft Copilot in Chrome? ›

Note: Microsoft Copilot with Graph-grounded chat was previously called Microsoft 365 Chat. It differs from the free version because it works across apps, instead of within a specific app. Go to in your browser (Microsoft Edge, Google Chrome, or Apple Safari). Or you can go to

How do I turn off Bing AI search? ›

Disable Bing Button in Taskbar Search
  1. Run Settings > Privacy & Security > Search Permissions.
  2. Scroll down to the "More Settings"
  3. Turn off "Search Highlights" option.
Dec 10, 2023

How to use Bing Copilot? ›

Go to Copilot, or visit in a browser window and select the Chat button. For the most integrated Copilot experience, download Microsoft Edge. Copilot is built into the browser's sidebar for fast and easy access. If you're using Microsoft Edge, select the Copilot icon to open the Copilot pane.

What can you do with Bing AI? ›

With this set of AI-powered features, you can:
  • Ask your actual question. When you ask complex questions, Bing gives you detailed replies.
  • Get an actual answer. Copilot looks at search results across the web to offer you a summarized answer and links to its sources.
  • Be creative.

What is the difference between ChatGPT and Copilot? ›

Origin: Copilot was developed by Microsoft, and OpenAI developed ChatGPT. Primary Use: Copilot focuses on assisting with coding, and ChatGPT offers a broader range of conversational AI capabilities.

How do I run Bing AI on Chrome? ›

Open Google Chrome, visit the Bing website and sign in to your Microsoft account. Click the Bing Chat icon to activate Bing AI in Chrome. Select Use microphone to talk to Bing AI with your computer's mic, or use the text field to type a request.

Who owns ChatGPT? ›

ChatGPT is fully owned and controlled by OpenAI, an artificial intelligence research lab. OpenAI, originally founded as a non-profit in December 2015 by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba, transitioned into a for-profit organization in 2019.

Is Microsoft 365 Copilot already available? ›

Microsoft Copilot for Microsoft 365 is already generally available for enterprise customers since November 1, 2023. For educational staff, it is available from January 1, 2024, and for students aged 18 and above from May 15, 2024. For Microsoft 365 Personal and Family subscribers, Copilot Pro is purchasable.

How do I enable Bing Copilot? ›

Enable Copilot in Edge

The user must sign in to with their Entra ID (work account). The user can then access Copilot by clicking on the Copilot icon in the upper right of the Edge browser (Ctrl+Shift+.).

How do I install Microsoft AI Copilot? ›

Open the respective application (e.g., Excel, PowerPoint, Microsoft Teams). Look for the “Insert” tab or the “Add-ins” section. Search for the “Copilot” button within the “Add-ins” section. If the “Copilot” button is available, click on it to start the installation process.

How to enable Copilot in Microsoft Word? ›

Step 1: First of all, open a Word document and right-click anywhere in the document to open the context menu. Step 2: Then, you need to look for Co-Pilot Suggestions or any other similar option in the context menu. Step 3: Click on the option to activate Co-Pilot in Word and use it as you require.

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